Answer five quick questions and walk away with a clear niche statement — and an AI prompt to validate and expand it.
your niche is the specific space your whole digital product brand lives in. get this right and everything else — what you make, who you sell to, how you market — becomes so much easier.
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Step 1 of 5 — what you make
What kind of digital products feel most natural to you?
Pick everything that appeals to you — even if you haven't made them yet. What excites you to create?
or describe what you'd love to make
Step 2 of 5 — your world
What topics, communities, or spaces are you naturally drawn to?
Think about what you read, watch, or talk about for fun. Your interests, your lifestyle, the communities you're already part of. This is what your products will be about or made for.
or write your own
Step 3 of 5 — your buyer
Who is the person most likely to buy what you make?
Think about their identity — who they are, not just what they need. The more specific you can picture them, the easier it is to find them and sell to them.
or describe your buyer in your own words
Step 4 of 5 — your aesthetic
What's the vibe or visual style that feels most like you?
In the digital product world, aesthetic is a big part of your brand identity. Buyers shop by look and feel — what style would you want your whole shop to be known for?
Step 5 of 5 — the honest part
What's been stopping you from committing to a niche?
Pick the thought that hits closest to home.
One quick thing
You picked a few — tap the one that feels most like you.
✦ your niche
validate and expand your niche
Paste this into Claude or ChatGPT to go deeper.
This prompt will help you validate your niche, spot any gaps, and start mapping out what products to create first.
copy + paste this prompt ↓
✦ keep building with us
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